Management consultant Raymond Ng recently told me that he had changed his marketing strategy over 200 times. I admire his tenacity and learner mindset.
My good friend Wee Lin, whom I look up to as an innovator, entrepreneur, and marketing guru said to me, “Lots of people have got their market strategy in place when their product isn’t even fully developed. You have a good product. But you have not got your marketing plan in place.”
Marketing is about understanding the people I am want to connect with and putting into their hands what I have and can offer. It’s been almost seven months since I started out my Digital Storytelling Asia social enterprise. I’m learning what doesn’t work (at the moment). How can anyone want what they don’t know about or understand?
Digital storytelling has so much to offer to make life better. But until it is seen as both a need and a want, it will only remain with the few who have felt its magic.
Commenting about the first car he ever built, Henry Ford said: ”If I’d asked my customers what they wanted, they’d have said a faster horse.”
He also said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
I am learning to listen to the market. Digital storytelling is what people want, but don’t yet know that they want it.
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