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"Digital Storytelling"
Management consultant Raymond Ng recently told me that he had changed his marketing strategy over 200 times. I admire his tenacity and learner mindset.
My good friend Wee Lin, whom I look up to as an innovator, entrepreneur, and marketing guru said to me, “Lots of people have got their market strategy in place when their product isn’t even fully developed. You have a good product. But you have not got your marketing plan in place.”
Marketing is about understanding the people I am want to connect with and putting into their hands what I have and can offer. It’s been almost seven months since I started out my Digital Storytelling Asia social enterprise. I’m learning what doesn’t work (at the moment). How can anyone want what they don’t know about or understand?
Digital storytelling has so much to offer to make life better. But until it is seen as both a need and a want, it will only remain with the few who have felt its magic.
Commenting about the first car he ever built, Henry Ford said: ”If I’d asked my customers what they wanted, they’d have said a faster horse.”
He also said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
I am learning to listen to the market. Digital storytelling is what people want, but don’t yet know that they want it.
I never saw the power of Twitter till I saw it in action.
Unknown to me, tweets were being tweeted while I was giving the keynote address (and also throughout the day) at the International Digital Storytelling Festival (DS6) in Aberystwyth, Wales on 17 June. This one for instance said,
Rydw i wedi cael fy ysbrydoli gan Angeline Koh, siaradwr 1af #ds6
I ran that through Google Translate. It immediately detected it as Welsh. It said,
I’ve been really inspired by Angeline Koh, speaker first # ds6
As a result of the Tweets, people who were not at the Festival got wind of the event. I received this email
Hi Angeline,
Great to see so much coverage of your keynote address at DS6 at Aberystwyth University. How long are you in Wales for?
I’m from Singapore and have just graduated from my journalism course here. I’ve got to admit to an immense sense of nationalistic pride which arose when I saw someone from home inspiring so many here. I’m truly sorry I couldn’t be there for DS6. Judging from Twitter, many people here are spurred on from the topics you covered. Different cultures; with so much to learn about each other.
I was wondering if you would have time for an interview, over the phone, or in person? I’m doing my placement at Media Wales, the publishers of the South Wales Echo and the Western Mail, Wales’ national newspaper. I would love to file a story or interview about yourself and your work around digital storytelling.
I am humbled by the opportunity I have to represent Singapore and Asia in Digital Storytelling. I copied the Tweets that were sent during the course of the day and sent out a Tweet myself…
angeline_koh Angeline Koh
Signed up for Twitter 27Feb2010. Sent out first Tweet 18Jun2011. Never too late to learn. Grin.
Read on if you are interested to see other tweets for DS6…
@barstep
Barrie Stephenson
Angeline Koh wins the prize draw at the end of #ds6 She takes a Fuji digicam back home with her to Singapore. Hooray
@Michael_Yong
Michael Yong
Few people talking about Singapore pledge at #ds6. Angeline Koh, REPRESENT!
@PartCymru
Participation Cymru
Rydw i wedi cael fy ysbrydoli gan Angeline Koh, siaradwr 1af #ds6
PartCymru Participation Cymru
Inspiring stuff from Angeline Koh #ds6
BBCommArts Breaking Barriers
#ds6 angeline koh – what an inspiration
@Karl_multistory
Karl Greenwood
‘Media shows our need to connect with each other’ Angeline Koh #ds6
@BBCommArts
Breaking Barriers
#ds6 angeline koh really passionate about #digitalstorytelling the story media for the people
6 hours ago via TweetCaster
Retweeted by Michael_Yong
@Karl_multistory
Karl Greenwood
#ds6 Angeline Koh ‘Digital storytelling can fill in social gaps’
@digistories
Barrie Stephenson
In Asia we are ten years behind you in digital storytelling – we have a lot of catching up to do. Angeline Koh #ds6
@getgood
Nicky Getgood
#ds6 “all I wanted to do was tell my story and help other people tell their stories.” Angeline Koh speaks for so many people there!
@getgood
Nicky Getgood
#ds6 “I allow myself to make mistakes. I allow myself to have fun!” fab pledge Angeline Koh makes her trainers & trainees give before work!
@digistories
Barrie Stephenson
Cultural boundaries fade at the digital storytelling workshop. Angeline Koh (Singapore) #DS6@
getgood
Nicky Getgood
Listening to angeline koh of digitalstorytellingasia.com #ds6
@CHCymru
CHCymru
First speaker is Angeline Koh from Digital Storytelling Asia, a social enterprise based in Singapore. #ds6
@digistories
Barrie Stephenson
Setting up the digistories stand at #DS6. come and say hello. Looking forward to pres from Angeline Koh and Pip Hardy yfrog.com/kjt23rj
@digistories
Barrie Stephenson
Spent a great evening with Angeline Koh discussing our dreams for the development of digital storytelling. More at #DS6 http://ow.ly/1tMuVM
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@Karl_multistory
Karl Greenwood
Great event at #ds6 with loads of fantastic projects and inspirational speakers. Not looking forward to 3 hour train journey to Birmingham!
@PartCymru
Participation Cymru
Fantastic workshop from @Communities2_0 at #ds6, my mind full of the possibilities of using new digital tools!
@annesiegel
Anne Siegel
Really enjoyed breakout sessions at #ds6 with Karen Lewis &@lisaheleddjones from @storyworksuk and the inspirational @hannahnicklin
@rhysgregory
Rhys Gregory
Flickr shares stories through photos, twitter shares stories through words in real time #geecsds6 #ds6
@rhysgregory
Rhys Gregory
More people will adopt tech that already exists … It’s clear from today not everyone already uses it #geecsds6 #ds6
@RamiDST
Rami Malkawi
I am at #ds6 . It’s really Great #digitalstorytelling conference. I have met many professional people here 
@reinikainen
Esko Reinikainen
RT @CHCymru: The storytelling process gives people a voice which they can use to instigate positive changes. ~Julie Gade #ds6″
@reinikainen
Esko Reinikainen
In @hannahnicklin s session at #ds6 fully expecting to have my mind blown!
@Karl_multistory
Karl Greenwood
Stakeholders creating a vision for projects through people’s actual stories +using voice for positive change – Story Field project #ds6
@StoryWorksUK
StoryWorks
Ooh sounds good. RT @digistories: Lots of interest in my demonstration of creating digital stories in iMovie on iPad2. #ds6
@lisaheleddjones
lisaheleddjones
Have done my #ds6 talky bit. So can now enjoy the rest of the speakers. There are some ruddy interesting people here.
@harri80
Angharad Dalton
Interesting talk on potential of DS within interaction design at #ds6. Clever tools & methods used to generate ds’s for research @thinkARK
@rhysgregory
Rhys Gregory
People are analogue and are storytellers, tech is merely a tool to aid them #geecsds6 #ds6
@rhysgregory
Rhys Gregory
People will find new ways of using existing tech in different ways. Developments of new apps #geecsds6 #ds6
@AmandaHWard
Amanda Ward
New media allows more people to understand DS. #Ds6 #geecsds6
@AmandaHWard
Amanda Ward
Feeling creative. #Ds6
@rhysgregory
Rhys Gregory
Is #contentmarketing similar to #digitalstorytelling? #ds6 telling a story about industry/business
@AmandaHWard
Amanda Ward
You dont have to be geeky to be in the online world. #Ds6
@CHCymru
CHCymru
How about putting your digital stories on your website/blog to encourage comments + interaction between staff, tenants + stakeholders?#ds6
@AmandaHWard
Amanda Ward
Might just take #amandaward to a whole new level. #Ds6
@laurasorvala
Laura Sorvala
@harri80 stuff at #ds6 sounds great!
@PilgrimPip
Pip Hardy
Good to hear from Julie Gade about digital storytelling as a way of gaining user views at #ds6.
@reinikainen
Esko Reinikainen
In @hannahnicklin s session at #ds6 fully expecting to have my mind blown!
@CHCymru
CHCymru
Interested in constructive and inspiring collaboration with partners? Digital stories help to create a vision for your project! #ds6
@getgood
Nicky Getgood
@StoryWorksUK your presentation gave me lots if food for thought – thanks! #ds6
@CHCymru
CHCymru
Digital stories can be presented to politicians and other decision makers as an alternative way of making your voice heard. #ds6
@digistories
Barrie Stephenson
Good conversations over lunch at the @digistories stand at #ds6 good food too.
@harri80
Angharad Dalton
Interesting talk on potential of DS within interaction design at #ds6. Clever tools & methods used to generate ds’s for research @thinkARK
@louisekcharter
Louise Kingdon
#ds6 heidi and I are getting very inspired!
@KatieWelford
Katie Welford
Really gutted I can’t be at #ds6 today, but enjoying following the hashtag…keep them coming Aberystwyth!!
@CHCymru
CHCymru
Not just about news – all about having pride in the communities you live in and sharing your community’s stories. #ds6
@hack_flash
hack/flash
RT @digistories: Digital stories allow us to walk in someone else’s shoes – just for a few minutes. @PatientVoicesUK #ds6
#ds6 so far the speakers have really clarified the energy and breadth of #digitalstorytelling
@Almag29
Alex Henry
#ds6 This might b of interest – i’m booked on! Building digital capacity for the arts: Book your free place (cont) http://tl.gd/b5sgip
@getgood
Nicky Getgood
Hearing thought-provoking stories from the @PatientVoicesUK project. #ds6
@PartCymru
Participation Cymru
Pip Hardy of Patient Voices has me thinking of #digitalstories as qualitative data #ds6
@annesiegel
Anne Siegel
Really impressed with the work of Patient Voices & how it encourages the process of reflection resulting in powerful digital stories #ds6
@CHCymru
CHCymru
Digital stories promote empathy, prompt reflection and encourage creativity – great way of sharing experiences with others. #ds6
@digistories
Barrie Stephenson
What is the dragon in your story? Critical to making the account a story. #ds6
@getgood
Nicky Getgood
#ds6 the best stories are passages past dragons… yfrog.com/h4y6qboj
@hannahnicklin
Hannah Nicklin
Incidentally, today I learned about the Singaporean national pledge. It’s way better than the American one: en.wikipedia.org/wiki/Singapore… #DS6
@MoreHavoc
Christopher Carney
@hannahnicklin Gosh! Good work Singapore!
@digistories
Barrie Stephenson
Statistics tell us the system’s experience of the individual .. stories tell us the individual’s experience of the system #ds6
@CHCymru
CHCymru
Statistics tell us the system’s experience of individuals, whereas stories tell us the individual’s experience of the system. #ds6
@BBCommArts
Breaking Barriers
#ds6 trainee doctors story very moving learn from story
@Karl_multistory
Karl Greenwood
#ds6 Pip Hardy @PatientVoicesUK ‘it’s really important to hear the stories of patients’
@annesiegel
Anne Siegel
“We learn not from experience but from reflecting on experience” Pip Hardy at #ds6
@BBCommArts
Breaking Barriers
#ds6 @PatientVoices “ways of knowing” learning from experience using #digitalstorytelling as a method for reflection
@digistories
Barrie Stephenson
Important to hear the stories of patients in the process of healing. @PatientVoicesUK #ds6
@PartCymru
Participation Cymru
Rydw i wedi cael fy ysbrydoli gan Angeline Koh, siaradwr 1af #ds6
@digitalst
Gareth Morlais
RT @PartCymru Rydw i wedi cael fy ysbrydoli gan Angeline Koh Participation Wales been inspired by #digitalstorytelling Asia’s story at #ds6
@estherbarrett
estherbarrett
At the Digital Storytelling Festival in Aberystwyth #ds6 inspiration from Singapore
@PartCymru
Participation Cymru
Inspiring stuff from Angeline Koh #ds6
@BBCommArts
Breaking Barriers
#ds6 angeline koh – what an inspiration
@digistories
Barrie Stephenson
What is digital storytelling for? It’s for connecting people. #ds6
@rhysgregory
Rhys Gregory
@Michael_Yong digitalstorytellingasia.com or google Angeline at DS6. Check the #ds6 tag too
@PatientVoicesUK
Patient Voices
AK – eternal DS problem – economic viability without university/institutional funding/support!! #ds6
@CHCymru
CHCymru
Digital storytelling can ‘fill up social gaps’ – stories can be screened in so many different ways to reach different groups of people. #ds6
@Karl_multistory
Karl Greenwood
#ds6 Angeline Koh ‘Digital storytelling can fill in social gaps’
@BBCommArts
Breaking Barriers
#ds6 so interesting that countries have similar stories to tell Singapore Soul moral compass lost to pursuit of wealth
@digistories
Barrie Stephenson
Can we write our own history – our story? Young person in Singapore on Facebook #ds6
@BBCommArts
Breaking Barriers
@digistories I think its difficult but not impossible
@CHCymru
CHCymru
DSA have collected over 200 stories – Angeline is passionate about telling her own story and helping others to tell theirs. #ds6
@CHCymru
CHCymru
Digital storytelling brings different cultures together and can turn a group of strangers into friends. Creates a community! #ds6
@Karl_multistory
Karl Greenwood
Angelina Koh at #ds6. All children say singapore pledge ’1 united people, regardless of race, language or religion’ We should have UK pledge
@getgood
Nicky Getgood
#ds6 hearing all about Singapore’s Maria Hertogh riots en.m.wikipedia.org/wiki/Maria_Her…
@PatientVoicesUK
Patient Voices
Angeline Koh setting DS in a very different cultural context from our usually US/European frame #DS6
@BBCommArts
Breaking Barriers
How does storytelling contribute to modern Singapore #ds6 #digitalstorytelling
@getgood
Nicky Getgood
#ds6 “eating is one of our national pastimes.” I like the sound of multicultural singapore
@getgood
Nicky Getgood
Listening to angeline koh of digitalstorytellingasia.com #ds6
@digistories
Barrie Stephenson
Angeline Koh presenting at #ds6 yfrog.com/kky4bwj
I was delighted to find this video clip put up by Esko Reinikainen. I met Digital Storytelling veteran Joe Lambert in July 2010 when I visited the Center for Digital Storytelling. Joe spent time with me and my digital storytelling team during his visit to Singapore in September 2010. A lot of what he said in this video were things he also told us during our time with him.
DS5 Joe Lambert Keynote from Esko Reinikainen on Vimeo.
DS5 International Digital Storytelling Festival in Aberystwyth, Wales, June 16th, 2010
Brought to you by DSCymru and Aberystwyth Arts Centre
I found an old tin box among my father’s things. It gave me clues to who I am, why I love to write, take photos, and I care about the people and things that happen around me.
2010 has been a year of adventures for me…
- January – Aurelia and I taught our first public digital storytelling workshop under the National Book Development Council of Singapore.
- April – I registered Digital Storytelling Asia as a sole proprietor / entrepreneur.
- July to August – Aurelia and I made our 46-day journey to the USA. We spent time with friends, got further training at the Center for Digital Storytelling (CDS), taught a digital storytelling (DS) workshop to Navigator staff, and made a presentation to 90+ Christians involved with the Arts and Media.
- September – I left the Navigators Singapore officially after 22 years of ministry.
- September – Aurelia and I co-directed the Asian Digital Storytelling Congress held at the National Museum and organised by the National Book Development Council of Singapore. God linked me with key movers of digital storytelling. We are now linked on four continents (USA, Australia, UK, and Asia). God gave me a digital storytelling mentor (formerly from BBC UK). He is a man who loves Jesus. CDS (USA) where the digital storytelling movement started endorsed Digital Storytelling Asia.
- October – I turned 50 on 8 October.
- Aurelia went back to the Philippines after the Ministry of Manpower rejected her application to renew her employment pass with the Navigators.
- November – I had to run Digital Storytelling Asia alone… God started to bring others with a vision and heart for to tell stories. We began to meet weekly. I was invited me to introduce digital storytelling to 30+ people from 18 countries who are involved with arts and media.
- December - God approved Aurelia’s Employment Pass application. She is now a staff member of Digital Storytelling Asia!
- In all Au and I have run 13 workshops since March 2009 – in Singapore, Philippines, and the USA.
What a year!
